Annual Report to shareholders
Released
Released
Announcement PDF
Retail Food Group Limited
Level 4, 35 Robina Town Centre Drive
Robina Qld 4226
20 August 2024
FY24 Annual Report
Please find enclosed for release to the market Retail Food Group Limited’s FY24 Annual Report.
This announcement has been authorised for release by the Board of Directors.
ENDS
Investor Enquiries:
Robert Shore, CFO
0401 229528
Robert.shore@rfg.com.au
About Retail Food Group Limited:
RFG is a global food and beverage company headquartered in Queensland. It is Australia’s largest multi-brand
retail food franchise manager and is the owner of iconic brands including Gloria Jean’s, Donut King, Brumby’s
Bakery, Crust Gourmet Pizza and Beefy’s Pies. The Company is also a roaster and supplier of high-quality coffee
products. For more information about RFG visit: www.rfg.com.au
Sign up for investor alerts at: https://investorhub.rfg.com.au/auth/signup
20
24
ANNUAL REPORT
About
Retail Food Group
Retail Food Group is a global food and beverage company
headquartered in Queensland, Australia. RFG is Australia’s largest
multi-brand retail food and beverage franchise owner with a
portfolio of quality franchise brands under its ownership.
31
COUNTRIES
5
CORE BRANDS
>40m >500m
CONSUMER
TRANSACTIONS
DOMESTIC
NETWORK SALES
ESTIMATED DOMESTIC
NETWORK EMPLOYEES
GLOBAL TRADING
OUTLETS
7000 c.1350
CONTENTS
Gloria Jean’s
operates in
31 countries using
the RFG recipe
for success
2024 Annual Report
This 2024 Retail Food Group Limited Annual
Report for the financial year ended 28 June
2024 complies with reporting requirements and
contains statutory financial statements. This
document is not a concise report prepared
under section 314(2) of the Corporations Act.
2024 Corporate Governance Statement
The 2024 Corporate Governance Statement
can be found on the Group’s website:
https://investorhub.rfg.com.au/governance
About Retail Food Group
II
Chairman’s Letter
VI
Chief Executive Officer’s Report
VII
Case Study Beefy’s Pies Acquisition
XII
Purpose and New Identity
XIV
Our Growth Strategy
XVI
FY24 Major Highlights
XVIII
Executive Leadership Team
XXVI
Corporate Directory
1
Director’s Report
2
Remuneration Report
18
Financial Statements
40
Director’s Declaration
107
Independent Auditor’s Report
to the Members of Retail Food
Group Limited
108
Additional Stock Exchange
Information117
741
OUTLETS
NET OUTLET
GROWTH OF +42
DOMESTIC NETWORK SALES
UP 0.3% ON PCP DRIVEN BY
CCB SEGMENT UP 3.0%
114.9m
33
12.43
$
AVERAGE
TRANSACTION VALUE
UP 4.1% ON PCP
IV
504m
$
NEW PHYSICAL
LOCATIONS OPENED
IN THE YEAR
$
$
RETAIL FOOD GROUP
REVENUE1
UP 12.9%
ON PCP
29.2m
EBITDA2
UP 15.0%
ON PCP
3 KEY
TAKEAWAYS
FROM A SUCCESSFUL YEAR
Group
Back In
Growth
Network
Health
Improved
Delivering
on New
Strategy
Network Sales Growth of +0.3% on PCP,
acceleration in H2 +2.4% on PCP
CCB Network Sales Growth +3.0%
Revenue1 Growth +12.9% on PCP
EBITDA2 Growth +15.0% on PCP
Acquired Beefy’s Pies in December 2023,
contributed EBITDA2 of $1.7m
Average Weekly Sales3 +5.3%
New FP Pipeline includes 20 committed
MSO sites
131 FP renewals completed
Total closures in core brands <6% of network
Launching new corporate identity and values
New team executing our growth strategy
Launched DK Occasions
Executed key synergies for Beefys in <6 months
Executing on IT improvement plan
Launched new FP recruitment program
‘Success. Made. Simple.’
Regained access to prioritised bank lending for FPs
(1) Underlying Revenue is a non-IFRS measure not subject to audit. Underlying Revenue excludes restricted domestic marketing fund revenues and USA operations
(2) Underlying EBITDA is a non-IFRS measure not subject to audit. Underlying EBITDA excludes non-recurring, non-core costs of legacy legal matters, acquisition costs,
restructuring costs and non-cash impairments and is inclusive of AASB15 and AASB16
(3) AWS is inclusive of Rack’em Bones BBQ Ribs as this brand operates within an existing Crust outlet
FY24 ANNUAL REPORT
V
CHAIRMAN’S
LETTER
Guided by a new management team led by highly capable CEO
Matt Marshall, we spent FY24 focused firmly on pursuing the many
growth opportunities that lay before us.
The year’s performance demonstrated the firm
platform laid for long-term sustainable success,
enabling my own transition, at beginning of FY25,
to a more traditional non-executive chairman role.
A highlight in FY24 was the acquisition of Beefy’s
Pies, which provides growth opportunities,
synergies and evidences that inorganic growth will
supplement growth from our existing business.
I’d like to thank Beefy’s founders, the Hobbs family,
for entrusting us with a highly successful business
and sharing our vision for the Company’s future
success by becoming shareholders as part of the
transaction.
I’d also like to thank Washington H Soul Pattinson
for its ongoing support both as a key shareholder
and, also, as a lender, via the FY24 extension of
RFG’s senior debt arrangements to include an
additional $20m Facility B, a portion of which was
drawn to fund the Beefy’s transaction.
During FY24, we continued to focus on ESG,
particularly discussed in our Sustainability Report
released in May 2024. Among other things, that
report detailed our revised approach to carbon
calculation, to provide more appropriate baseline
measurements to inform emissions reduction
targets and future initiatives.
Additionally, in May 2024, the Company entered
into a binding deed to settle the Michel’s Patisserie
class action. The settlement, which remains subject
to Court approval, involves a dismissal of the
proceeding without RFG making any admissions,
nor any payment to the applicant, any class
member or towards the applicant’s or the litigation
funder’s costs of the proceeding.
With a focus on growth and an ambition to
become a more consumer-led business, we
approach the future with growing confidence
in our strategy to deliver long-term stakeholder
rewards.
On behalf of my fellow Directors, I’d therefore
like to extend thanks and appreciation to our
franchise partners, master franchise partners and
team for their continuing efforts and commitment
to ensuring our customers receive an exceptional
product, service and experience. I would also like
to thank each of you, our shareholders, for your
ongoing support of the Company.
Yours sincerely
Peter George
Chairman of the Board
We also expanded our relationship with Rainforest
Alliance, with over 97% of our FY24 domestic
green coffee bean requirements now satisfied by
certified coffee.
VI
RETAIL FOOD GROUP
CHIEF EXECUTIVE
OFFICER’S REPORT
Strong performance in a very
challenging retail market
Retail Food Group has delivered a strong financial result in FY24,
successfully navigating a tough retail environment with resilient
core brands and clear value propositions for our customers.
Group Financial Performance
Network
Sales Growth
of 0.3% on
PCP
Acceleration
of Network
Sales in H2
+2.4% on
PCP
Revenue1
Growth
+12.9% on
PCP
CCB Network
Sales Growth
+3.0%
EBITDA2
Growth
+15.0% on
PCP
1. Underlying Revenue is a non-IFRS measure not subject to audit. Underlying Revenue excludes restricted domestic marketing fund revenues and USA operations as
for page V.
2. Underlying EBITDA is a non-IFRS measure not subject to audit. Underlying EBITDA excludes non-recurring, non-core costs of legacy legal matters, acquisition costs,
restructuring costs and non-cash impairments and is inclusive of AASB15 and AASB16
FY24 ANNUAL REPORT
VII
VIII
RETAIL FOOD GROUP
CHIEF EXECUTIVE OFFICER’S REPORT (CONT)
“In a tough macro environment,
we are pleased to have
delivered on the first year of our
growth strategy whilst building
organisational capability and
culture.”
In 2024, we reset our corporate strategy to align with a clear growth agenda as
we move towards becoming a more customer-led retail organisation.
This shift ensures that customer needs are central to our decisions better enabling
us to deliver exceptional value and brand experiences. Work to consolidate our
portfolio and strengthen our core brands will continue, ensuring the health of our
franchise network remains our primary measure of success.
We continue to recruit key talent and strengthen our organisational capabilities.
By building a robust and agile organisation, we are well positioned to achieve
our ambitious objectives and deliver long-term value to our stakeholders.
FY24 ANNUAL REPORT
IX
A strong financial result that returns
the Group to growth
We successfully delivered growth by focusing on
enhanced customer experiences, building brand
relevance and offering greater value to
our customers.
The Café, Coffee, Bakery (CCB) segment represented
71% of total network sales and performed strongly as
our core brands continue to demonstrate resilience
in tough retail conditions. Leveraging key occasions,
implementing bundle deals to drive transaction
values, and benchmarking execution standards in
store have been key to driving results.
Quick Service Restaurants (QSR) remains challenged
with heavy competitor discounting impacting
customer counts. Our focus in pizza remains on
unlocking new occasions, offering ‘feed the family’
value offers and trend led product innovation. We
have continued investment in our digital experience
and protecting franchise partner profitability with
growth in Rack ‘em Bones across multiple channels.
X
RETAIL FOOD GROUP
A healthy network in growth
FY24 network results were underpinned by the quality
of new stores, improvements in average weekly sales
across the network and the launch of a multi-site
operator (MSO) incentive program that encourages
our best operators to own more stores.
We already have 20 sites committed under the new
MSO incentive program, commencing from FY25.
Additionally, we regained access to prioritised bank
lending for Franchise Partners, providing a pathway
for support.
Following the successful integration of the Beefy’s
business, we have launched our first new store
in Ballina with further site opportunities under
negotiation. Now at 10 company operated sites,
Beefy’s is an important part of our growth story over
the next few years.
The company’s combination of leading iconic
brands and vertically integrated coffee, pies and
sweet bakery goods, supported by an extensive
distribution network, remains a significant strength
across our network and creates great opportunities
for business growth, improved financial performance
and value creation for stakeholders.
CHIEF EXECUTIVE OFFICER’S REPORT (CONT)
Unlocking new revenue streams
Outlook
Over the past year, we have invested in key
capability to accelerate the deployment of
technology to improve customer experiences
and unlock new revenue opportunities. We have
made significant progress to enable network rollout
of updated POS, QR codes, digital kiosks, 3PA
integration, delivery tracking in QSR, enhanced
mobile app functionality and loyalty programs.
We are excited to announce the evolution of
our company that places our customer at the
core of our purpose, with multiple growth drivers
identified. Underpinned by new values to guide the
way we behave, this is the start of a new chapter
that will create an environment for success for all
stakeholders.
“we have a bold vision to be the
most accessible, easy to operate
and admired retail brand network”
The launch of Donut King Occasions is our second
eCommerce channel expansion following the
success of Rack ‘em Bones. Both models operate
by leveraging the existing store network to drive
incremental profitability for Franchise Partners.
Investing for the future
We recognise the importance of building a high
performing team that translates into a highly
capable and supportive community where our
people and Franchise Partners are empowered
and thrive.
In FY24, we continued to recruit key talent to
accelerate the execution of our growth strategy
and introduced new short and long-term variable
remuneration structures with challenging targets to
better align senior management with shareholder
interests.
Proudly, we announce the proposed change of our
company with a purposeful and memorable new
name that will be taken to shareholders at the AGM
later this year for approval. Reshaping Retail Food
Group into Savora Brands, we have a bold vision
to be the most accessible, easy to operate and
admired retail brand network and we invite you to
grow with us.
On behalf of all the management team, I’d like to
extend thanks to all our Franchise Partners, support
office and retail teams, suppliers and shareholders for
their ongoing passion, hard work and support. I look
forward to working with you all as we continue to
pursue profitable growth for our stakeholders.
Matt Marshall
CEO
FY24 ANNUAL REPORT
XI
CASE STUDY
BEEFY’S PIES
ACQUISITION
Customer-centricity as a foundation
for brand growth
Since Beefy’s joined our brand portfolio in December
2023, our approach has been to deeply understand
the Beefy’s value proposition so that we can
continue to build brand relevance, brand love and
accelerate the growth in the brand’s customer base
and their experience.
$
10.0m
ACQUISITION
CONSIDERATION
Leveraging Retail Food Group’s vertical integration
in coffee, all Beefy’s stores changed over to serving
award-winning, Rain Forrest Alliance certified coffee
in Q4, ensuring cost-efficiency and a more premium
offer at the same price point for Beefy’s loyal
customers.
In Q4, the store network was upgraded to a new
point-of-sale system that has opened access to
third-party aggregators such as Uber, Doordash, and
Menulog, and access to a new customer loyalty
app, starting the transition of Beefy’s guests from a
paper-based system to a digital application. This will
allow for personalized offers, value deals, and direct
customer messaging.
Digital kiosks have been integrated into new store
designs to elevate customer experience and help to
drive up transaction value and loyalty sign-ups.
Topping off the end of a big first seven months post
acquisition, Beefy’s store footprint was extended with
the opening of the first store in New South Wales.
Ballina is a tourist hot-spot location, with a strong
local community.
The launch generated extensive local media
coverage and a big opening week, and there is
more to come in FY25 as we look to extend our store
locations in line with customer demand for the brand.
XII
RETAIL FOOD GROUP
$
1.7m
EBITDA CONTRIBUTION
SINCE 11 DECEMBER 2023
$
10.1m
REVENUE
SINCE 11 DECEMBER 2023
15
GOAL TO GROW
TO 15 STORES BY
END OF FY25 (FROM 9)
FY24 ANNUAL REPORT
XIII
Customer at the
core of our purpose
We are evolving our organisation to be closer to our customers,
focusing on elevating customer experience to drive growth
and increase franchise partner profitability.
PURPOSE
We strive for a positive
customer experience
in everything we do.
VISION
To be the most accessible,
easy to operate, and
admired retail brand network.
MISSION
To build a positive, supportive
community where our people
and franchise partners are
empowered and thrive.
CORE VALUES
ACT WITH
INTEGRITY
We always look to do
the right thing by our
employees, franchise
partners, customers,
investors, suppliers,
our business and the
world we live in.
XIV
STAND
TALLER
TOGETHER
We are passionate
about the work we
do, the people we
partner with, the way
we collaborate, and
what we stand for.
RETAIL FOOD GROUP
MAKE IT
EASIER
MAKE IT
HAPPEN
OWN IT
We make business
accessible and easier
for our franchise
partners, who we
support with our
expertise and care.
Together we aim
to deliver ‘Success.
Made. Simple.”
We embrace
innovative ways
of working for a
brighter tomorrow,
creating unstoppable
momentum that
delivers results.
We understand what
is required of us and
we are empowered
and accountable to
move with speed for
positive impact.
Leading to a new
identity and name
We spoke to a range of people across our key stakeholder groups:
Team Members, Board Members, Franchise Partners, and Business Partners.
This change marks an important milestone
in our company’s evolution, reflecting
our commitment to a clear purpose: to
strive for positive customer experiences in
everything we do. The new name, Savora
Brands, symbolises our forward-looking
vision and dedication to building on our
strong retail brand heritage while pursuing
growth and innovation.
FY24 ANNUAL REPORT
XV
OUR
GROWTH
STRATEGY
FRAMEWORK
PURPOSE
VISION
MISSION
OUR
STRATEGIC
GROWTH
DRIVERS
OUR VALUES
ESG
COMMITMENT
& PILLARS
XVI
RETAIL FOOD GROUP
Our Growth
Strategy
During FY24, Retail Food Group undertook a holistic review of its market, brands, partners, customers and supply
chain to reset our growth Strategy. This resulted in a clear need to refresh the Company’s Purpose, Vision and
Values, leading to a reframing of our strategic growth drivers as the Company transitions out of turnaround and
into growth. The refresh was led by the Executive Leadership Team, with involvement from a cross functional
working group from members of our Board of Directors, Team members representative of all functions and levels
across the business, and our Franchise Partners, to ensure the reset encapsulated the voices of our stakeholders.
This was critical to underpin the culture of the organization, and support Retail Food Group’s growth strategy.
We strive for a positive customer experience in everything we do.
To be the most accessible, easy to operate, and admired
retail brand network.
To build a positive, supportive community where our people
and franchise partners are empowered and thrive.
GREAT
CUSTOMER
EXPERIENCES
A HEALTHY
NETWORK
ACCELERATED
TECH
SOLUTIONS
GROWTH
FOCUSED
HIGH
PERFORMING
TEAM
We strive for a
positive customer
experience in
everything we
do by building
brand relevance,
delivering
elevated
experiences and
driving insight led
innovation.
The health of
our Franchise
Partner network
is a fundamental
driver of success
underpinned
by the strength
of the unit
economics in
each brand.
Investment in
technology to
unlock omni
channel
opportunities,
enhance the
customer
experience and
access new
revenue streams.
Focus on
attracting the
right partners
with accessible,
easy to operate
brands that are
capital light
and have the
potential for
network scale.
A highly capable
and supportive
community where
our people and
franchise partners
are empowered
and thrive.
Act with
Integrity
Stand Taller
Together
Make it
Easier
Make it
Happen
Own it
Inspiring towards a healthy and prosperous planet and people
Environmental
Protection
Responsible
Sourcing
Excellence in
well-being
Healthier
customers &
communities
Ensuring a
prosperous Savora
FY24 ANNUAL REPORT XVII
MAJOR HIGHLIGHTS :
DELIVERING VALUE
TO THE CUSTOMER
In a challenging retail market with constrained consumer spending,
value deals have been essential for driving customer count and
increasing transaction value across our brands.
We have avoided the
discounting approach
favoured by some of our
competitors, and instead
focused on shopper deals
that have delivered higher
transaction values, helping
to maintain sales volumes
and profitability in tough
economic conditions.
XVIII RETAIL FOOD GROUP
MAJOR HIGHLIGHTS :
ON TREND PRODUCT
INNOVATION
Menu Innovation
This year, we’ve committed to a customer-led innovation journey. By focusing on Innovation Platforms across
all our brands, we’ve realigned our approach to reflect key consumer trends and needs, ensuring a more
focused approach to our product launches and range upgrades. Although these changes are in their early
stages, we’ve already achieved several successful launches, especially in the latter half of the financial year.
Capitalising on the “sweet spicy” trend in savory foods, Crust successfully elevated key products in their menu
with the Classics With a Twist limited time offer campaign. This included customer-trending flavours like hot honey
and tropical spice. The popularity of the Pepperoni Nouveau led to a second LTO for this variant.
Gloria Jean’s Flavour of the Month cold beverages have gained momentum with trendy flavors like Crème
Brule, Pavlova, and our popular Biscoff collaboration (more on page XXII). Responding to the consumer shift
towards healthier options, we partnered with franchisees to develop and trial Acai innovations. The successful
trial has paved the way for a national rollout in FY25.
FY24 ANNUAL REPORT
XIX
MAJOR HIGHLIGHTS :
WINNING KEY
OCCASIONS
A focus on winning key occasions, such as
Christmas, Easter, State of Origin and National
Donut Day has continued to drive success for our
Franchise Partners. These events attract higher
shopper spending, offering opportunities to boost
revenue and attract new customers. Compelling
product innovation, effective promotions and
tailored offerings during these times help create
brand affiliation and customer loyalty in a
competitive market.
Key occasion and season LTOs continue to be
a customer favourite for the Donut King brand.
The major campaign of the year, Home of the
Hot Cinnamon Donut for National Donut Day
saw the brand give away 95,379 cinnamon
donuts for free to the delight of our customers.
The campaign repeatedly drives strong
customer count and higher ATV across our stores
and continues to build awareness for the brand
and its iconic hot cinnamon donut.
XX
RETAIL FOOD GROUP
MAJOR HIGHLIGHTS :
ACCELERATING
TECH SOLUTIONS
Over the past twelve months, we have continued
to roll out further digital integration across our
Donut King and Gloria Jean’s outlets, allowing for
greater ease of table ordering for our customers.
A successful kiosk trial was undertaken in two of
our Gloria Jean’s stores in Victoria, and following
refinements to the menu set up, we have begun
integrating the technology into our new store
designs and some store refurbishments where
space permits. Our Beefy’s Ballina store was the
first to have two new kiosks included in the build,
along with digital screens in the window to allow
for dynamic menu and brand content displays.
We launched our online ordering platform for
our Rack ‘em Bones and Ribs brand, which is
integrated with our TASK POS system. This allows the
brand to extend into own delivery and other 3PA
providers, increasing customer access to our brand.
We are prioritising the alignment
of our technology and channels
to cater to the diverse ways our
customers prefer to shop, ensuring
seamless follow-through on their
interactions with our brands.
FY24 ANNUAL REPORT
XXI
MAJOR HIGHLIGHTS :
BRAND
PARTNERSHIPS
Brand partnerships have been vital for enhancing
our brands’ market reach, boosting credibility,
driving innovation, and creating value for our
franchise partners and their customers.
It was another big year of partnerships for our
Donut King brand, launching successful campaign
partnerships across skincare, jewellery, FMCG and
cinema with:
Bondi Sands
By Charlotte
Twisties
Mean Girls
Donut King’s brand partnerships focus on surprising
and delighting our customers, creating unexpected
yet fun activations that garner significant reach
across mainstream media and social channels.
Capitalising on the global Biscoff® trend, the Gloria
Jean’s team launched the most successful Flavour
of the Month LTO to date with the addition of the
Biscoff® Chiller. The success of this initiative has
resulted the negotiation of a global agreement
with the Biscoff ® brand as we progress towards
a permanent menu offer in FY25.
Season two of Foxtel’s House of the Dragon saw
the Crust team align with the launch and Foxtel
customers to offer a free pizza.
Brand partnerships will continue to form an important
part of our strategy in FY25.
XXII RETAIL FOOD GROUP
MAJOR HIGHLIGHTS :
CHARITY
PARTNERSHIPS
Strategic brand partnerships with charity
organisations are essential for aligning with our ESG
agenda for Healthier Communities. Through our
charity partnerships, we aim to help address social
and environmental challenges more effectively,
leveraging our resources and influence for greater
impact. These partnerships demonstrate our
commitment to corporate social responsibility whilst
helping to enhance our brand’s reputation and
build trust with consumers.
Our partnerships in FY24 also provided opportunities
for employee engagement and community
involvement, fostering a sense of purpose and
unity within the company. Ultimately, aligning with
charity partners helps Retail Food Group and our
brands contribute to the well-being of communities.
For the third consecutive year, Brumby’s partnered
with Movember to support men’s health. In FY24,
we increased our investment by donating $1 from
every Mo Loaf sold, raising a total of $75,000. This
brings the total amount raised over the past three
years to $200,000.
In partnership with our Donut King brand, members
of our Retail Food Group team and some of our
Franchise Partners joined the MS Queensland team
to support their Brissie to Bay charity ride on 9th
June, helping to raise awareness and vital funds
for people living with Multiple Sclerosis and other
neurological conditions.
Along with a team of over 40 cyclists in full pink
Donut King kits, a second team came together to
build the world’s largest donut wall. By 8am, the
team had broken the Official GUINNESS WORLD
RECORDS title by individually hanging 5,365 of
Donut King’s iconic strawberry and chocolate
glazed donuts.
Wrapping up the end of a strong partnerships’
year, Beefy’s once again launched their limitededition Big Queenslander Pie, this time joining the
Sunshine Coast’s 92.7 MIX FM Give Me 5 campaign.
The activation raised $25,000 to provide help for
critically ill children and adults.
FY24 ANNUAL REPORT XXIII
XXIV RETAIL FOOD GROUP
CASE STUDY
DONUT KING
OCCASIONS
1 Circana xxx
2 Consumer research, name of
agency, n=xxx
Investing in Donut King to extend Category Leadership
Our Donut King brand continues to lead the donut
category in Australia,1 but changing consumer
shopping habits and store availability meant that
42.9% of customers who desired to shop with the
brand, could no longer easily do so.
With a commitment to quality and fun and a mission
to bring more joy to Aussies of all ages, Donut King
Occasions was born. Prioritising customer experience
across all touchpoints, we worked closely with our
partners to create a spectacular online experience
to ensure that our customers’ favourite donuts could
be delivered for any occasion.
Donut King Occasions enables our Franchise
Partners to meet the customer outside of the
traditional shopping mall location
Donut King Occasions will be distributed to
customers using our nationwide network of over
200 stores as mini factories
1.
Circana CREST®, Australia, Year End Jun 2024
2.
Stellar Market Research, Brand Health Tracking, Q1 FY24, n=508
We’ve created an incremental revenue stream for
our Franchise Partners, with no additional rent and
minimal incremental labour
Our website uses an algorithm to consider
distance, store capacity, and available products
to minimise delivery costs
RFG is responsible for website, customer service
and delivery management via third party partners
for which we earn an ecommerce fee alongside
standard franchise and marketing fees
Consumer pricing is competitive, staying true to
our mainstream brand proposition as we don’t
need an expensive new factory or separate
labour shifts
The launch is scaling to Australia-wide in early FY25,
and will be supported with a national marketing
campaign, ongoing activation calendar and
innovation pipeline as we bring our delicious donuts
to more customers.
FY24 ANNUAL REPORT XXV
Julie Woodall
Tom Elliott
Network Development Manager - Property
Head of Company Store Operations
Executive
Leadership
Team
Matt Marshall
Chief Executive Officer
XXVI
Khloe Caneris
Jason Lyons
Head of People and Culture
General Manager - Operations, Beefy’s Pies
RETAIL FOOD GROUP
Adam Bailey
Rob Shore
Chief Information Officer
Chief Financial Officer
Tanya Watt
Chief Marketing Officer
Ryan Chellingworth
Mark Connors
Deputy Chief Financial Officer
Director of Corporate Services and Company Secretary
FY24 ANNUAL REPORTXXVII
From left to right:
Jacinta Caithness, Peter George,
Michael Bulley, Kerry Ryan, David Grant
XXVIII RETAIL FOOD GROUP
CORPORATE DIRECTORY
Directors
Peter George
Non-Executive Chairman
David Grant
Independent Non-Executive Director
Kerry Ryan
Independent Non-Executive Director
Michael Bulley
Non-Executive Director
Jacinta Caithness (Appointed 25 September 2023)
Independent Non-Executive Director
Company Secretary
Anthony Mark Connors
Registered office
Level 11, 2 Corporate Court
Bundall QLD 4217
Principal place of business Level 4, 35 Robina Town Centre Drive
Robina QLD 4226
Share register
Computershare Investor Services
Level 1, 200 Mary Street
Brisbane QLD 4000
Solicitors
Arnold Bloch Leibler
Level 21, 333 Collins Street
Melbourne VIC 3000
Auditors
KPMG
Heritage Lanes, Level 11, 80 Ann Street
Brisbane QLD 4000
Bankers
Commonwealth Bank of Australia
Level 8, Commonwealth Bank Place South
11 Harbour Street
Sydney NSW 2000
Stock exchange listing
Retail Food Group Limited (ASX: RFG) shares are listed on the Australian
Securities Exchange
Website address
www.rfg.com.au
FY24 ANNUAL REPORT
1
DIRECTOR’S REPORT
Information about the Directors
The Directors of Retail Food Group Limited (‘RFG’, ‘Group’ or ‘Company’) present the Annual Report of the
Company for the financial year ended 28 June 2024 in accordance with the provisions of the Corporations
Act 2001.
Information about the Directors
Name
Peter George
Non-Executive
Chairman
Bachelor of Commerce
/ Bachelor of Laws
David Grant
Independent
Non-Executive Director
Bachelor of Commerce
(Accounting, Finance &
Systems)
Graduate of the
Australian Institute of
Company Directors and
a member of Chartered
Accountants Australia &
New Zealand.
2
Particulars
Non-Executive Chairman, Bachelor of Commerce/Ba
Share your feedback
Discover