Retail Food Group

RFG is a global food and beverage company headquartered in Queensland. It is Australia’s largest multi-brand retail food franchise owner and a roaster and supplier of high-quality coffee products.

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Award-winning Sunshine Coast pie business Beefy’s opened its first NSW store in Ballina today, Friday 28th June, 2024.

This store signals an exciting new chapter for Beefy’s, as Retail Food Group takes the helm of the brand and invests in its growth and expansion to the delight of pie lovers.

Beefy’s will bring its full range of award-wining pies, sausage rolls, sweets and coffee to the Northern Rivers community, making it a go-to destination for travellers and locals alike.

Widely recognised for its Signature Steak Pie and range of gluten free items, Beefy’s will delight families, tradies and coeliacs in the area, responding to considerable demand for more Beefy’s stores.

The official Beefy’s Ballina community launch is Friday 12th to Sunday 14th July with one-weekend only deals and children’s entertainment on offer.

Iconic Sunshine Coast pie brand Beefy’s has officially headed south, opening its first NSW store in Ballina this week. The seaside town has been hand selected by the Beefy’s and Retail Food Group leadership teams for its thriving local community and appreciation for handmade gourmet food products.

“We’re excited to receive a warm welcome from the Ballina and Northern Rivers community so far and can’t wait to have everyone in store to taste the Beefy’s difference,” says Jason Lyons, General Manager – Operations at Beefy’s.

Heralding from Queensland’s Sunshine Coast, Beefy’s is a road trip destination for hungry travellers and part of daily life for lucky Sunshine Coast residents. Boasting gold 8 years in a row at the Official Great Aussie Meat Pie Competition, Beefy’s is recognised for its outstanding quality, taste and generous servings.

Ballina is Beefy’s 10th store and the first store to open since the business was acquired by Retail Food Group in December 2023. It joins locations across South-East Queensland including Gympie, Traveston, Maroochydore, Buderim, Kawana, Aussie World, Glasshouse, Mango Hill and Ningi.

“Customers reach out to us daily, requesting new locations for Beefy’s. They want us to be their local pie shop, not just a holiday treat when they visit the Sunshine Coast. We are working hard to make this a reality” Jason says.

To celebrate this milestone opening and meet the Ballina community, Beefy’s will host an opening weekend from Friday 12th July to Sunday 14th July. The locals will have a chance to taste the large Beefy’s pie range with buy one get one free offers all weekend, lucky draws, children’s activities and a visit from the brand mascot, Mr. Beefy.

“Our new Ballina team can’t wait to get to know everyone by name, pie and coffee order. Our opening weekend is the best way to kick this off, but we’ll be teaming up with the local community to support businesses, events and groups in the future with our Pie Drives and fundraising events” Jason says.

RFG is a global food and beverage company headquartered in Queensland. It is Australia’s largest multi-brand retail food franchise manager, and is the owner of iconic brands including Gloria Jean’s, Donut King, Brumby’s Bakery, Crust Gourmet Pizza,  and Beefy’s. The Company is also a roaster and supplier of high-quality coffee products, supplied under the Di Bella Coffee brand. For more information about RFG visit: www.rfg.com.au

Born and bred on Queensland’s beautiful Sunshine Coast, Beefy’s Pies has been feeding families, tradies, surfers, office workers and pie lovers since 1997, when the first store opened in the Aussie World precinct. There are now nine stores in south-east Queensland and one in New South Wales.

The business’s reputation as Australia’s best gluten free bakery is also growing, with the Beefy’s Gluten Free Steak, Bacon & Cheese Pie awarded ‘WINNER Australia’s Best Gluten FREE Pie’ at the Official Great Aussie Meat Pie Competition in 2020 and 2021. For more information about Beefy’s visit www.beefys.com.au

BEEFY’S LAUNCHES NEW STORE IN BALLINA, FIRST STORE IN NSW